Creative direction for bold & thoughtful brands that inspire growth
11+ years leading design and managing creative teams that bring food, fitness and finance products to new markets
MoneyTips by Rocket®
making the mortgage process more accessible
• 500+ new leads per quarter
• 8x increase in site-wide organic traffic
• 13% referral traffic to other Rocket® brands
creative direction | user research | product design
Diabetic Living®
improving wellness across generations
• 6.3M quarterly magazine readers
• ~10% increase in print ad revenue
• 80,000+ clicks to net-new digital content
art direction | branding | print & digital design
Rochester Institute of Technology
overcoming COVID-19 with a streamlined digital experience
• 19,000+ undergrad applications (new record)
• 450,000+ views for net-new videos
• ~20% reduction in support calls
ux | web design | social | marketing
Wegmans
providing exceptional grocery & meal solutions for any budget or schedule
• 350,000+ app downloads with launch of new AI features
• 32%+ catering ecommerce orders through paid campaigns
• 400+ digital recipes promoting new Wegmans brand products
creative direction | 360° campaigns | product design
Terakeet | Experience Optimization
bridging the gap between user needs and business goals
• +127% estimated digital publishing revenue for our largest Fortune 500 client
• pilot program made core service offering
• increased department headcount from 8 to 29
service development | team management
