manager of creative teams | 12+ years in-house & agency experience with:
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MoneyTips by Rocket®
making the mortgage process more accessible
• 500+ new leads per quarter
• 8x increase in site-wide organic traffic
• 13% referral traffic to other Rocket® brands
creative direction | user research | web design | CRO
Diabetic Living®
improving wellness across generations
• 6.3M quarterly magazine readers
• ~10% increase in print ad revenue
• 80,000+ clicks to net-new digital content
art direction | branding | print & digital design
Rochester Institute of Technology
overcoming COVID-19 with a streamlined digital experience
• 19,000+ undergrad applications (new record)
• 450,000+ views for net-new videos
• ~20% reduction in support calls
ux | web design | social | video
Wegmans Food Markets
providing exceptional grocery & meal solutions for any budget or schedule
• 350,000+ app downloads with launch of new AI features
• 32%+ catering e-commerce orders through paid campaigns
• 11M+ impressions from broadcast tv commercial
creative direction | 360° campaigns | paid media
